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LAST UPDATED: JUNE 1, 2025

Privacy Policy

This Privacy Policy explains how Sheep ("we," "us," or "our") collects, uses, and shares your information when you use our platform, services, and websites.

Introduction

At Sheep, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our platform and tell you about your privacy rights and how the law protects you.

Our platform is designed to connect thought leaders with individuals seeking motivation and personal development. We operate globally with offices in Hong Kong, Dubai, and the British Virgin Islands.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, do not use our services.

Information We Collect

Personal Information

We may collect the following types of personal information:

  • Contact information (name, email address, phone number)
  • Account credentials (username, password)
  • Profile information (social media handles, profile pictures)
  • Payment information (credit card details, cryptocurrency wallet addresses)
  • For advertisers: business information, campaign details, quotes, and other content you provide
  • For affiliates: payment details, promotional methods, audience information

Usage Information

We automatically collect certain information when you visit, use, or navigate our platform:

  • Device information (IP address, browser type, operating system, device identifiers)
  • Usage patterns (pages visited, time spent, click patterns)
  • Interaction data (quotes viewed, profiles clicked, buttons pressed)
  • Location data (general location based on IP address)

Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information about your interactions with our platform. These technologies help us:

  • Remember your preferences and settings
  • Understand how you interact with our services
  • Measure the effectiveness of advertising campaigns
  • Analyze traffic patterns and usage trends
  • Detect and prevent fraud and security issues

How We Use Your Information

We use the information we collect for various purposes, including:

Providing and Improving Our Services

  • Delivering motivational content and quotes
  • Connecting users with thought leaders and experts
  • Processing and fulfilling advertising campaigns
  • Managing affiliate relationships and commissions
  • Analyzing usage patterns to improve our platform
  • Developing new features and services

Communications

  • Responding to your inquiries and support requests
  • Sending administrative messages about your account or our services
  • Providing updates about changes to our terms or policies
  • Sending marketing communications (if you've opted in) about our services, promotions, or events
  • Delivering daily motivational quotes via email (for subscribers)

Analytics and Advertising

  • Measuring the performance of advertising campaigns
  • Tracking affiliate referrals and conversions
  • Analyzing user behavior and engagement
  • Creating aggregated or anonymized data for analytics purposes
  • Detecting and preventing fraudulent activity

Legal and Security

  • Complying with legal obligations
  • Enforcing our terms of service
  • Protecting our rights, privacy, safety, or property
  • Detecting and preventing fraud, security breaches, or technical issues

How We Share Your Information

We may share your information with the following categories of recipients:

Service Providers

We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as:

  • Payment processors (for handling transactions)
  • Cloud storage providers (for hosting our platform)
  • Analytics providers (for measuring platform performance)
  • Email service providers (for sending communications)
  • Customer support tools (for handling inquiries)

Advertisers and Thought Leaders

For users who engage with quotes and profiles, we may share certain information with the corresponding advertisers or thought leaders:

  • Aggregated or anonymized engagement metrics
  • Click-through rates and profile visit statistics
  • General demographic information (not personally identifiable)

We do not share your personal contact information with advertisers unless you explicitly choose to follow or connect with them through their external profiles.

Affiliates

For affiliate program participants, we share information necessary to track referrals and calculate commissions, including:

  • Referral tracking data
  • Conversion metrics
  • Commission calculations

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

Data Security and International Transfers

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, or destruction. These measures include:

  • Encryption of sensitive data
  • Regular security assessments
  • Access controls and authentication requirements
  • Secure data storage practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

International Data Transfers

We operate globally with offices in Hong Kong, Dubai, and the British Virgin Islands. Your information may be transferred to, stored, and processed in countries outside of your country of residence, including countries that may have different data protection rules than your country.

When we transfer your information internationally, we take measures to ensure that your data is protected in accordance with this Privacy Policy, including through the use of data transfer agreements or other appropriate safeguards.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you
  • Our legal obligations
  • Applicable statutes of limitations
  • Ongoing or potential disputes or legal claims

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

Access and Portability

You may request access to the personal information we hold about you and, in some cases, request that we provide this information in a portable format.

Correction

You may request that we correct inaccurate or incomplete personal information that we hold about you.

Deletion

You may request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Restriction and Objection

You may request that we restrict the processing of your personal information or object to our processing of your personal information in certain circumstances.

Marketing Communications

You can opt out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing emails or contacting us directly.

Cookies and Tracking

Most web browsers are set to accept cookies by default. You can usually set your browser to remove or reject cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our services.

To exercise any of these rights, please contact us at privacy@sheep.fail. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us at privacy@sheep.fail. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page and update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

privacy@sheep.fail

Sheep.Fail
Hong Kong